Step into a world where Cuban heritage dances with Eastern allure-- welcome to Cubana! We're the rising star, seamlessly merging the rich tapestry of Cuban cigar traditions with the captivating essence of the East. Cubana cigars, a testament to the craftsmanship of industry legends, epitomize timeless quality. From Hirochi Robaina, the fifth-generation heir of the illustrious Cuban Robaina family (1845) and the grandson of Alejandro Robaina, known as the 'father of Cuban cigars,' to Jorge Maique Fernandez, the visionary creator of 'BEHIKE', and the globally celebrated private customizer and senior Cuban cigar roll maker (Torcedor), Alejandro González Arias—these three masterminds unite to bestow upon Cubana cigars a smooth, delicate taste, an enduring, rich aroma, and a transparent, velvety smoke. Crafted with exceptional precision and born of the highest quality, Cubana is your gateway to a life of refined cigar luxury. Savor life's pleasures and let Cubana cigars be your timeless companions on this extraordinary journey.
CUBANA's supply expert and masterful formulator
Explore the world of Mr. Hirochi Robaina, a true tobacco expert. Five generations of the Robaina family have cultivated tobacco since 1845. Hirochi's grandfather is ALEJANDRO ROBAINA, the "Father of Cuban Cigars."
The Robaina family estate is a primary source of the finest Cuban cigar leaf. Hirochi carries on this legacy, crafting the "VEGAS ROBAINA" brand. He's the supplier for many esteemed Cuban cigar brands, including COHIBA.
Hirochi's story is celebrated worldwide. He's honored as a "Cigar Aficionado" and inspired a Hollywood documentary, "The Prince of Smoke."
Discover Hirochi's CUBANA cigars, a testament to his heritage. Enjoy the world of fine tobacco and cigars.
CUBANA's senior formulator
primary commercial advisor for cigar promotion and sales
Mr. Jorge Maique Fernandez stands as a leading figure in the cigar industry, offering crucial insights and expertise as CUBANA's senior formulator and commercial advisor. His distinguished journey includes a pivotal role as Co-President of Habanos S.A., where he played an instrumental part in crafting the legendary BEHIKE sub-brand under COHIBA.
Recognized as the mastermind behind BEHIKE, Maique's extensive experience and collaborative ventures with major global tobacco companies make him an influential authority within the industry. He and his proficient international marketing team are adept at crafting engaging narratives, shaping rich cigar culture, and elevating brand identities, while offering comprehensive training for cigar market professionals. Their strategic vision has consistently expanded brand influence and enhanced industry competitiveness.
CUBANA's esteemed formulator and chief roller
Introducing Mr. Alejandro González Arias, our esteemed senior formulator and chief roller at CUBANA, boasting the coveted Cuban Torcedor status, a pinnacle achievement in the world of cigar rolling, rated as a level 9 roller. His unparalleled skills in blending and rolling cigars have garnered accolades from renowned industry publications like CIGARS INSPECTOR, CIGAR AFICIONADO, FRIEND OF HABANOS, and CIGARS & SPIRITS. Alex has crafted cigars for notable personalities including esteemed members of Middle Eastern royalty, celebrities like Michael Jordan, Joe Jonas, and NFL sensation Ray Lewis. Of particular mention, the legendary Michael Jordan was seen enjoying a DOUBLE LANCERO cigar crafted by Alex in the NETFLIX documentary "THE LAST DANCE." With Alex leading the way, CUBANA are synonymous with the highest standards of craftsmanship and excellence.
